– context
Photonics in the service of quantum computing and AI
Luxtelligence is a Swiss company that develops next-generation photonic components for quantum computing, artificial intelligence, and high-performance telecommunications. In a rapidly growing market, where credibility depends as much on scientific rigor as on the ability to clearly communicate the value of its solutions, the company needed a digital presence that matched its ambition.
The existing brand identity and website no longer reflected the pioneering positioning of the products. The challenge: to build a coherent brand universe, a website capable of simplifying complex concepts without oversimplifying them, and a product catalog capable of addressing diverse and technically complex business needs.
— Project objectives
The challenges behind the redesign
1. To popularize without betraying the complexity
The technologies developed by Luxtelligence are based on sophisticated concepts. It was essential to make these solutions understandable to non-specialist decision-makers and partners, without ever simplifying them to the point of losing the scientific rigor that defines the brand's value.
2. Visually embody innovation
In a market where every player claims to be innovative, the brand needed to exude its pioneering spirit at first glance. A strong identity, distinctive graphic codes, and a web experience that immediately showcases the company's modernity.
3. A configurable product catalog
Each Luxtelligence product has its own characteristics, delivery options, and request form. The platform needed to allow the team to add new products, edit their content, define specific delivery methods, and customize the associated forms.
The solution of backtik
We assisted Luxtelligence with the redesign of their brand identity and the front-end development of their website. Together with the team, we first listed their specific needs: a consistent visual identity, clear and editable product pages, forms tailored to each type of request, and a space to explain the technologies to a non-specialist audience.
— Key points of the project
Complete identity overhaul
Creation of a comprehensive graphic charter (logo, typography, color palette, iconography, usage guidelines) to guarantee a consistent visual presence across all media
High-fidelity models
Complete design of screens validated prior to development, aligning all stakeholders on aesthetic rendering and user experience.
Immersive and editable product pages
A system of structured, immersive product presentations, fully manageable by the Luxtelligence team, highlighting technical features, use cases and value proposition.
Smart forms and configurable deliveries
Development of advanced forms incorporating conditional delivery selection logic by product, to effectively address the varied needs of prospects.
Animations and micro-interactions
Subtle animations and micro-interactions throughout the journey to energize navigation and visually convey the innovative character of the brand, without compromising readability or performance.
Resource and popularization space
Structuring a space dedicated to the sharing of technologies, positioning Luxtelligence as an expert reference and offering an educational entry point to its ecosystem.
Nick Sauerwein
Results and impacts
In just a few months, Luxtelligence has acquired a new identity and website that finally reflect the modernity of its technologies. The clear interface highlights the value of the products without overwhelming the visitor with technical complexity, and the conversion process allows each prospect to formulate a precise request, tailored to the product that interests them.
Beyond the deliverable itself, the project provides Luxtelligence with a scalable platform: the team can now enrich its catalog, adjust its forms, and publish new resources independently, without relying on development. The brand has a coherent digital foundation, ready to support its growth and amplify its voice within a demanding industrial and scientific ecosystem.
